automato.farm is a design & research studio based in Shanghai consisting of  Simone Rebaudengo, Matthieu CherubiniSaurabh Datta  and Lorenzo Romagnoli. We combine our pasts in computer science, product design and electrical engineering to work on the fringes of product and interaction design.

Our work focuses on exploring the next evolution of what interaction design might mean. Bridging and blurring physical and digital interfaces, digging deeper into algorithms and behaviors of products, translating complex black boxes into interfaces and using connectivity and intelligence as new materials to be shaped.

We research and develop future products and interfaces, sometimes real and sometimes fictional.

We collaborate with studios, companies, and institutions to ideate & prototype with emerging technologies. Our team can talk fluently to both people and machines, but we like machines more.

We also teach and talk a lot about machines, mundane appliances, and dogs…with very painful accents.

If you have a future to explore or if you are just scared of it, send us an email.

Selected Talks

IxDA 16, Helsinki
Push Conference, Münich
Resonate, Belgrade
– TEI2015, Stanford
NODE15, Frankfurt
Tasmeem Art&Design Biennale, Doha

Selected Media

We Make Money not Art
– CreativeApplications 123
Fast Company
Wired
Hyperallergic
Design Indaba
pfsk
The Atlantic
BBC Click